Attracting a younger
Generation of players
A substantial portion – approximately 30% – of today’s slot revenue is from players aged 70 or greater. With an average U.S. life expectancy of 77 years, the casino industry must act now to lower its dependence on older players.
While the implementation of cashless gaming and the development of new non-gaming amenities at casino properties have demonstrated their ability to help attract and engage younger guests, more needs to be done to enhance this engagement. The solution, in part, must lie in the modernization of the vastly outdated casino loyalty technology that underlies today’s slot floors.
