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In a world of seemingly limitless options for entertainment and fun, casinos are facing stiff competition to keep players engaged and coming back for more. They also have the added challenge of keeping players fulfilled and happy, even when lady luck isn’t in their corner. Enter bonusing. Rewards and incentives, loyalty programs, and free food or drinks are just a few of the tactics casinos have long employed to keep customers happy. Some casinos may offer a high roller a free night at their hotel as an incentive to keep playing (and to come back) while others use increasingly attractive prize levels and notifications to encourage a player to keep making additional bets during a losing streak.
Whatever method a casino chooses to employ to reward players, it’s critical that they be able to personalize and optimize the experience for customers. That’s why we launched Precision Bonusing™, a bonusing platform compatible with any slot machine connected to the Foundation casino management system. Foundation’s market-leading technology uniquely allows casino operators to make any slot machine immediately cashless and bonusing compatible.
Creating a unique experience
What sets Acres’ Precision Bonusing platform apart from others is the ability for casino operators to adjust the bonus pay table, trigger events, and even the theme and appearance of the player-facing bonus sequence. Using the Foundation system – which allows casinos to connect their slot to any app – each bonus application is highly configurable so casinos can easily integrate their own branded content into exciting bonuses on the casino floor.
This means that casinos can create truly unique experiences for each player through a fully customizable menu of rules and trigger events. And while legacy bonusing products deploy the same themes across multiple casinos, Precision Bonusing empowers casinos to differentiate themselves by integrating their unique brand identity into on-the-floor casino bonusing.
Why targeted bonusing matters
Most of us have come to expect customized, unique experiences in just about every aspect of our lives. Streaming services recommend shows we want to watch, food delivery apps suggest what we should get for dinner, and podcast platforms serve up the latest episodes from our favorite genre of content. This same expectation translates to experiences at casinos. Additionally, customers are always on the lookout for more exciting and rewarding experiences. All of this is why Precision Bonusing is a game changer for the industry. With our bonusing technology, operators can optimize the customer experience by offering rewards or bonuses that meet their needs at the moment. And by customizing the delivery mechanism, casinos can ensure players never miss an opportunity to get rewarded.
Bonusing increases casino excitement by giving players a chance to win cash and prizes beyond the pay table offered by the slot machine. The concept was first pioneered by Acres Gaming in the 1990s but has not meaningfully evolved since the company’s sale in 2004. As a result, casinos today still rely on the limits of 25-year-old systems hardware that permeates land-based casinos. With the introduction of Foundation and Precision Bonusing, casinos can now deliver the types of real-time, data-driven, personalized experiences that tech companies have used to fuel their rapid growth.
Plus, our platform enables casinos to reveal and send cash and other prizes to the player’s mobile device, which is the platform of choice for the modern consumer. With the average US adult spending over four hours per day on a smartphone, Precision Bonusing’s ability to interface a live gaming session to a player’s mobile device empowers casinos to influence players wherever they go.
How does it work?
Let’s start with the trigger. Our technology lets casinos use their action of choice – such as a touchdown during an NFL game or a player’s losing (or winning) streak – to give players a boost right when they need it. From there, the player can view and access their bonus from wherever they are – whether it’s their mobile device or the closest TV screen. Casinos also have the option to reward customers with cashable or non-cashable credits directly to a credit meter – and make changes in real-time.
For casino operators, making real-time adjustments to credit meters and leveraging real-time triggers, can minimize players abandoning a game and encourage them to come back. And no matter how a casino operates, they can make the bonusing engine work for them. No more waiting (or paying extra) for your data, no more lag time in getting a customer a bonus, no more extra time spent executing a bonus program.
The future is now
We debuted the Precision Bonusing platform at the Indian Gaming Trade Show and Convention – commonly referred to as NIGA – in April to a great reception. At the show, we demonstrated Orange Blast – a multi-level progressive, a wheel bonus, and a first-of-its-kind mobile bonus that pays cash and non-monetary prizes directly to an app-based cashless wallet. We also demonstrated how casinos can also create their own bonuses or implement bonuses offered at the Foundation App Store by Acres or through third party developers.
We know this type of technology is imperative to keeping the casino industry moving forward. With the primary demographic of casinos aging out, it’s imperative that the gaming industry finds new and innovative ways to attract – and keep – the next generation of players. Instant gratification reigns supreme and can be a useful tool for keeping players engaged, happy, and coming back for more.
Curious to learn more about Precision Bonusing? Let’s schedule a chat!