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The Benefits of Open Platforms in Gaming

For many years, software was deployed in such a way that required each customer to have their own copy of the software installed on their computer or server. This model meant that updates or problems had to be separately addressed across each customer – adding complexity for the vendor to support the customer during upgrades or problem scenarios. It also required that the customer IT operation staff manage the application and surrounding systems that power the solution. But with the rise of cloud technologies, the software industry has been revolutionized and software can now be accessed remotely, allowing software vendors to employ a single cloud-based version that can be accessed by multiple customers at the same time. This means that vendors can rapidly deploy new capabilities to the service with little to no upgrade planning needed by the customer and reduced burden on IT staff to support and manage the application and supporting systems. This new way of working is commonly referred to as software‐as‐a‐service, or SaaS. Examples of SaaS that you’re probably familiar with include Microsoft Office 365, Adobe Creative Cloud, Google Apps, Dropbox, and Salesforce, all of which have widespread usage for many businesses. And the gaming industry is no exception. 

Casinos have enormous volumes of data that need managing, as well as different software products that are deployed throughout. This data and software hold invaluable information that can improve both the customer experience and the bottom line for casinos, making it imperative that the data can be accessed and operationalized for better decision making. Unfortunately, most of today’s gaming is difficult to access, let alone analyze. Much of the technology is from the 90’s and information is kept under lock and key with only legacy CMS vendors controlling access to the data. Under this model, casinos are charged a fee to access their data and could wait days or weeks to get the data – rendering it potentially useless by the time they receive it. 

That’s why at Acres, we provide an open data platform, open APIs, a real time data feed, and more. We understand how important it is for casinos to access their data and want to make gaming technology work for them. Our latest technology, Foundation, is the first real time and open data streaming platform that allows Operators to democratize their data – giving it to anyone within their organization that needs or wants it. Casinos can access real-time data from every slot machine to a transaction engine that can interface with any other data source, allowing a new dynamic between real-world and in-game events. And the best part is we provide rapid deployment times that provide immediate time to value and don’t require an entire system overhaul. With our technology, the control is back in the hands of the casino so they can leverage the power of data to target bonuses to specific players or floor-wide, send rewards in the midst of a losing streak to ensure long-term brand loyalty, and send in-game promotions or add-ons to any display, mobile device, or sound system.

This is the future of gaming technology and we know that open data will be widely accepted in the near future. In fact, many online gaming sites and betting platforms have already adopted this approach. From 3D games to payment gateways to fraud detection, thousands of customers (and many vendors) have benefitted from this centralized approach and are continuing to improve upon it. At Acres, we’ll continue to innovate and foster open collaboration to democratize and bring new ideas to gaming technology.

See it in action

The best way to understand the power of Foundation is to see it in action. Check out our demo videos where you can learn more about our Cashless slots and tables, Tap-to-Win Bonusing, and Wallet. And if you’re still curious, reach out and schedule a demo!